On August 26, GiG announced alongside its Q2 earnings: the company is advancing the acquisition of an 80% stake in Evoke's 888AFRICA, with consideration of about 16.4 million euros—6 million upfront, with the remaining 10.4 million deferred. On September 10, CFO Phil Richards confirmed in an industry interview that the deal has reached the final approval stage and will close within the year. The target is not an empty shell—888AFRICA leads market share in Mozambique and operates in four countries, Kenya, Zambia, Angola, and Tanzania, generating its own cash flow.
GiG started with a white-label platform and returned to pure B2B after spinning off its media business in 2023. This time it is turning to self-operated business, and management did not beat around the bush: Evoke is restructuring within the year, and this is a time-limited opportunity that will not come again.
GiG's first-half revenue was 17.8 million euros, down slightly year on year; cash on hand was only 3.5 million. This acquisition relies on an 8.5 million euro private placement plus convertible bonds to fund the upfront payment, so leverage is not small. Management's guidance is direct: full-year 2026 consolidated revenue of 44 million to 48 million euros, adjusted EBITDA of 5 million to 7 million—equivalent to projecting that 888AFRICA alone can expand the full-year scale in a single quarter.
There is also a cost: analysts have pointed out that B2B clients may worry that "the supplier is becoming a competitor," with some orders flowing to rivals.
For teams evaluating platform providers, this is a live case: where the boundary between supplier and you lies depends on shareholder actions, not just the product manual. Once a full-package platform solution provider goes into operations itself, your data, gameplay, and placement strategy are all laid out under its nose. Writing non-compete clauses and data isolation into the contract before signing is more useful than arguing afterward.
On the other hand, the fact that a listed company like GiG still has to rely on acquisitions to buy growth shows that the ceiling for the pure B2B platform business really exists. In the sports platform and game aggregation track, M&A will only become denser over the next two years, so when choosing suppliers, add "will it become your competitor" to the due diligence checklist.
The old standard for platform system selection remains unchanged: first look at technical foundations and delivery cases, then look at contract boundaries. Also take a quick look at the supplier's strategic moves.