On October 28, the electronic game demo and data website Betaro released its 2026 annual data report. The sample size is substantial: from February 2 to October 26, 21 online entertainment platforms produced a total of 521 million real game records, of which about 260.5 million fell on 10,481 electronic games. The report is free and open—anyone can cite it with attribution.
The most noteworthy metric is new-game survival rate. Of the 497 new games launched between mid-February and the end of July, 105 made it into the weekly top 100; eight weeks later, only 21 were still on the chart—a survival rate of about 4%. For a typical big launch, share about four weeks later is roughly one-tenth of its peak. Sweet Bonanza 2500 is one of the few exceptions: it captured 3.2% of all game volume in its first 30 days and was still ranked third by October. Remastered versions generally outperform the originals: a 2019 legacy game still has twice as many records as its new version.
Supplier rankings are also shifting. Among the four platforms tracked all year, Pragmatic Play's share rose from 43.1% in March to 49.4% in October; Hacksaw Gaming fell from 23.3% to 19.0%; Nolimit City shrank from 10.4% to 8.0%. The most-played title of the year accumulated more than 6.06 million records. The degree of top-end concentration is higher than most people intuitively expect.
This report is a mirror for those building white-label platforms. Game aggregation channels often advertise tens of thousands of games, but on the operations side, revenue is generated by just a small top tier. A good-looking content library number does not mean players will stay.
So when choosing an aggregation service for selection, don't just compare total counts—ask for several sets of data: the retention curve of new games after launch, the rate of share decay after four weeks, and top-end concentration. Putting these on the checklist is more useful than piling up SKUs. If you want to discuss how to configure a content library in detail, feel free to contact us.